Well there’s a few thing I’d like to comment on this for you quickly and that is to start with, we’ll deal with authority. When you have your own information products that have your name on it, your expertise inside of them, then you get a faster path to being a known authority in your niche. Now, in the outline world, you may have been working in a job or in a position or running a business for 25 or 30 years and to the people that know you, you rock. You are awesome; you are the person they go to for answers to specific questions. But when it comes online, just putting up a website and saying that you know your stuff sometimes isn’t enough. But as soon as you can put together an information product and put your name on it and actually help people with their issues that they’re facing that you can solve then you get that established authority and people can start to pass around your information, they can recommend you to other people more easily, etc.

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