A broadcast message is when you send out a message to everybody who is on your list at the same exact time and in one point in time. So if I send out a broadcast today on Monday night at 10:18, anybody who joins my list at 10:19 does not get that e-mail. Broadcast messages are very good for you to send messages that are very time sensitive.

A follow-up message is a message that goes out to a person after they’ve been in your list for a certain period of time. You’ll have an immediate message that goes out right when somebody joins and then you’ll have messages go out every four or five days, maybe ten days.