This is a common question I get especially when I’m networking in person with local business owners. Using Outlook or any other type of e-mail software on your computer to manage your e-mail marketing is a mistake. It is time consuming. It is prone to errors, it’s not very productive and you can actually have SPAM complaints that you could really be penalized for and fined. Okay? So you don’t want to deliver from your own e-mail account in order to market your business on a massive scale.